The advert, which is run by Meat Promotion Wales (HCC), centres on the slogan ‘Passion on a Plate’. It began airing again this week on ITV Wales and S4C targeting an ABC1 audience.
The storyboard depicts the versatility of Welsh beef. Interim evaluation by TNS has shown that the commercials were a great success when run last year, claimed HCC.
HCC is also sending retailers in Wales a promotional kit for St David’s Day containing posters, a window frieze and consumer recipes for beef and lamb.