Coors is to revamp its White Shield - India pale ale - bottled beer with a new “back to front” label for enthusiasts of brewing information.

Worthington’s brand director Scott Wilson said the aim was to “bring all the interesting bits you’d normally expect to find at the back of the bottle, like descriptor and pouring notes, round to the front”.

The new label on William Worthington’s White Shield 500ml and 275ml bottles, also features a bold red dagger against a heart-shaped shield to replace the silver dagger of the old labels.