Whitepapers

The new rules of shopper attention: what it takes for grocery brands to be seen, heard and remembered in 2022

Paid for by 2021-11-26T13:51:00

Snap GV 2021 image

In the face of media fragmentation, Covid and HFSS restrictions, fmcg brands have rarely had to work harder to get shoppers’ attention. A new Grocer Vision report explores how brands can stay visible, cut through the noise and get their message across.

The Grocer Vision  paid for byPwC

Featuring exclusive insight from Nestlé Purina, Pringles, Budweiser Brewing Group, Kantar, Oliver Wyman, Accenture and more, it examines:

  • The forces shaping and diversifying shopper attention in the wake of the pandemic
  • The key principles that can help brands stand out in store and online
  • How advertising and communications strategies must evolve, particularly to engage young people
  • The role of brand building in a post-HFSS world
  • And how purpose-led brands can bring their values to life for shoppers