Whitworths is moving into organics with additions to its fruit snacking range.
Rolling out in Morrisons now, the new lines comprise 250g bags of soft dates, soft apricots and soft figs, with an rsp of £1.79 to £1.98 per bag. The organic sector is one of the fastest growing areas of the bagged snacking fruit market, up almost 30% year-on-year, according to the snacks specialist.
"Moving the Whitworths brand into this sector will introduce new consumers to organic snacking fruit and generate incremental profit opportunities," said marketing director David Smith.
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