AF Blakemore is offering Spar customers a free film of their choice when they buy a Valentine’s meal deal.
Available across 300 Spar stores in partnership with digital rewards company Giftcloud, the offer which ends today has been running since 8 February.
Customers receive their reward through a card at the checkout. This features a unique code allowing them to claim their free film via Rakuten TV once they have entered their email address.
“As customers increasingly opt for experiential solutions to enhance their purchase decisions we have worked with Giftcloud to create a unique Valentine’s offer for our customers,” said Blakemore Trade Partners marketing director Sarah Ellis.
“The campaign has gone live in 300 of our stores and by combining the free film with our Valentine’s meal provides a simple, effective way for our customers to make the most of Valentine’s.”
“It was crucial to make the reward journey as simple and enjoyable as possible for the customer, while ensuring the reward itself complemented Spar’s in-store offering,” added Giftcloud MD Greg Le Tocq.
“A movie felt like the perfect reward option, and we hope that shoppers in the AF Blakemore stores will have an enhanced Valentine’s Day experience through shopping with Spar.”