Bestway has become the first UK wholesaler to introduce Apple Pay.
The contactless iPhone and iWatch payment method is now available at the Bestway Abbey Road depot and will have no maximum spend, unlike at many UK retailers.
“Bestway customers have a much higher usage rate of Apple products than consumers in general,” said Bestway marketing director Dawood Pervez.
“When we launched the Bestway mobile app we did so knowing 85% of customers have Apple rather than Android devices.”
The launch aims to reduce time spent at the queue and speed up transaction times. Security is another advantage, as customers will not have to carry a large amount of cash to pay for their goods.
“As a group, we have utilised technology to introduce a number of firsts for customers and will continue to harness new technologies,” said Pervez.