Bestway Wholesale has unveiled the branding for its recently launched van sales operation.

Bestway Vans Direct is split into two, with one division for snacks and the other for sweets.

There are currently 120 vans dedicated to snacks and 70 to sweets, with a fleet makeover planned over the next few weeks.

Bestway first launched the venture in January following the demise of P&H’s Snacksdirect and Sweetsdirect business, and now services over 20,000 customers every two weeks.

“Getting the vans back on the road and serving customers was our first priority when we launched the van sales operation in January. Retailers were left without their usual supply route and we wanted to make sure that we filled the gap as quickly as possible,” said van sales director Noel Robinson.

“We have now been on the road for almost two months and the welcome and support we have had from customers has been truly fantastic. Now, we have a brand and a modern identity, which will enable us, over time, to get all vans liveried up that will help increase awareness among customers.”

Robinson added: “The whole ethos of the new operation is for customers to sell more, save more and make more. That’s the reason for the two divisions. Although both impulse categories, snacks and confectionery are both complex categories and need their own focus. Our people in the field have vast experience and are category experts dedicated to driving business in their respective categories. They are also all armed with the latest technology that provides information on each individual’s order history, monthly promotions and incentives to make the sales process as seamless as possible.”