Wholesale giant Brakes has joined Marcus Rashford’s recently formed child food poverty taskforce.
The foodservice distributor joins some of the country’s biggest names in grocery including Aldi, Tesco, Iceland and Kellogg’s in backing the Manchester United star’s campaign.
The taskforce is calling on the government to implement key recommendations in the National Food Strategy, published in July, including increasing the value of Healthy Start vouchers from £3.10 to £4.25.
“As a wholesale supplier to many thousands of restaurants, pubs and catering venues, we understand the important role that food plays at the heart of communities,” said Brakes CEO Hugo Mahoney.
“We look forward to combining forces with other members of the taskforce, and many of our customers, to create a movement to end child food poverty.
”Child food poverty is a societal problem that Brakes passionately believes we need to address; so much so that in 2015 we started our own charity, Meals & More, to help fund, educate and provide practical support to address the complex issues of child holiday hunger.
”The child food poverty taskforce has an incredibly important role to play in today’s very difficult climate, with many families struggling to put food on the table. We applaud the amazing job Marcus has done in shining a light on this important issue, and are ready to play our part in supporting the aims of the task force.”
Rashford said: “This is an inclusive taskforce and I’m amazed by the momentum it’s gathering, with Brakes as our newest member. There is such power in us all standing together and I’m very proud that I stand with influential voices and platforms who are committed to changing the lives of millions of children in the UK.
”I’m confident Brakes will be able to offer new and valuable insight. No one wants to see a child going hungry and the time for change is now.”