The pre-mixer category is getting the Scottish treatment as Whyte & Mackay launches what it claims is the first canned Scotch whisky and cola.

The 4.5% abv Glasgow Special Whyte & McKay Blended Scotch Whisky & Cola (rsp: £1.70) launches this week.

It marks the first time the brand has been used in a pre-mixed drink, and ­follows Diageo's launch of Smirnoff & Cola in February.

"Having whisky in a ready-mixed format means that consumers who wish to only have one drink can do so without having to open a large bottle of cola, which may then go flat," said Whyte & Mackay off-trade sales ­director John Bradbury.

The product would bring new consumers to the whisky category, he added.

The company launched Jura and Glayva into 35cl bottles at the end of last month.