Oral hygiene for dogs is being refreshed by Nestlé Purina which has launched Winalot Dental Fresh chews.
The twisted dental hygiene chews contain ‘Denta Guard Active’, a trademarked mix of ingredients with mint and parsley, which help sweeten the breath of dogs with halitosis.
Brand manager for treats and chews Janou-Alice Kammann said dog owners wanted to pay more attention to their pets’ all round wellbeing, including oral hygiene. “Winalot Dental Fresh can help to reduce tartar and plaque by as much as 45% and promote healthy, strong teeth and, importantly, fresh breath,” she added.
The chews are packaged in a portable resealable metallic bag (rsp: £1.69 for a 6x150g pack) and will be supported by in-store sampling, direct mail and a cross-promotion with Winalot Main Meal.