WKD has extended its link with football by signing its first sponsorship deals with three Premiership clubs. Aston Villa, Everton and West Ham will all feature in marketing for the PPS.
As a result of the deal, Beverage Brands has secured perimeter board advertising, branding on scoreboards and bottle images on screens during half time. Beverage Brands marketing manager Karen Salters said: "We had an extremely successful on-pack promotion with a football theme over the summer, so it was only natural we would move into the football arena. Scoreboards at grounds are the centre of attention, and backed up with our TV commercials running in stadiums and on TV, it's a great campaign."