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Italian wine brand Marc Xero is being promoted with an extensive sampling and advertising campaign. International Wine Services is building on its previous sampling drive at Toni & Guy hair salons with ads in women's glossy magazines....
Eye-catching Italian wine range Marc Xero is being revamped and will be supported this summer by a £500,000 marketing campaign.
Its distinctive satinised bottle and metallic label are being maintained, but more emphasis is being put on the Italian...
Its distinctive satinised bottle and metallic label are being maintained, but more emphasis is being put on the Italian origins of the wine.
The range is also being increased to include Pinot Grigio and Sangiovese varietals (rsp: £4.99).
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