Yeo Valley Organic is to relaunch its children's yoghurt range under the new name of Little Yeo's.

The company's previous children's products will be replaced with two new lines, rsp £1.69: a six-pack of 55g strawberry, raspberry and peach yoghurts and a four-pack of 90g that includes an apricot variant.

Little Yeo's targets children from six months old to pre-school. The range of organic probiotic yoghurt and fruit purée products will be introduced mid-June at an introductory price of £1 and backed by retail magazine support.