Yoplait has introduced a Limited Edition Strawberry Choobs yoghurt under its Wildlife brand to boost summer holiday sales.

The kids yoghurt specialist expects the limited-edition pack (rsp: £1.15 for a 6x40g pack), along with the regular variety pack, to prove popular at picnics and summer parties.

"Strawberry continues to be the number one flavour favourite for kids," said Lucie Lamarque, brand manager. "Adding the new strawberry-only packs to our Wildlife Choobs range means we meet demand and maximise sales."