London brewer Young’s has revamped its entire range of bottled beers to present a more contemporary identity.
Young’s ram emblem has been given a new look and incorporated on new labelling. The brewer has used a ram in various representations as a trademark and logo since the 19th century. The bottle shape has also changed to ensure the off-trade range stands out and appeals to a younger generation of bottled beer drinkers.
Four beers - Young’s Bitter, Special London Ale, Double Chocolate Stout and Young’s Champion, have already been rolled out in their new packaging. The rest of the 500ml range, including Young’s Ram Rod, Old Nick and Young’s Special, will make their new-look debut this month and in March.
The company’s honey beer, Waggle Dance, has been relaunched in its own bespoke 500ml bottle enhanced by an embossed bee, and a choice of six label designs.