It’s the time of year where people decide to make resolutions for positive change. But did you know 95% of people who set new year’s resolutions never follow through on them?

A recent case comes to mind. A regional marketing director of a global organisation had lost confidence and motivation. Feedback about his performance was not what it used to be he wanted to quit. Here’s how we turned it around:

1. Write it down
In a study, graduates from Harvard’s MBA Program were interviewed - it was found 84% had no specific goals at all, 13% had goals that were not written down and 3% had clear, written goals and plans to accomplish them. Ten years on, the 13% with goals were earning twice as much as the 84% with none. Even more staggering - the 3% with written goals were earning 10 times more than the 97% put together.

We wrote down our marketing director’s goal. “I will be head of the global marketing department by December”. Clear and specific.

2. Purpose
Be really clear on why you want your goal. It must have purpose and driving motivation. Our marketing director felt he had a lot more he could do. Why? He wanted to be the best he could be.

3. Planning and action
This is where the rubber hits the road. Vision becomes reality. Break your goal down into smaller, achievable steps. What must I achieve in three to six months? We mapped out resources needed, skills and knowledge. Who can help? Who are your networks? Brainstorm your actions, schedule them, and take action.

4. Review
What worked well? What didn’t work? What could you do differently? Choose the next action and reschedule. Review monthly.
As the largest manufacturing sector in the UK, the food and drink industry has a key role in helping grow the economy. It’s an exciting time and opportunities abound. Be bold and daring be part of the 5% of people who follow through on their resolutions. By the way, our marketing director turned things round…

Jennifer Baker is director of business development, coaching & training at The Training Team