All The Grocer articles in 9 June 2001
Previous issues.
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News
Spar yuppies are wasting £2m
Sir; I was utterly appalled when I read in your article dated May 12, that Spar, the symbol group of which I have been a member for 25 years, proposes to engage in a national TV advertising campaign. The reason people come into my store is because...
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General election 2001: top of my wish list
Time to deliver In the run up to the general election The Grocer asked senior figures across the food and drink industry to specify what they thought should be the priorities for the new government. With voting over this week, here's a reminder of...
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News
Voice of Caroline Aherne is Just Right for £3m relaunch
Exclusive Mary Carmichael Kellogg's is lining up its marketing guns behind cereal brand Just Right for the company's most concentrated marketing campaign yet. The cereal giant has planned a £3m relaunch for the three-year-old brand that will...
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Arbor Mist backed with a cool £4m
Matthew Clark is planning to put some new life into the wine cooler market by putting a £4m marketing budget behind Arbor Mist, its recent entry into the sector. The products are a slightly sparkling, lower alcohol mix of wine and fruit juice. The...
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OTC medicines: Multiples react fast to RPM abolition
Asda is leading the way with the depth and number of price cuts across OTC medicines following the abolition of resale price maintenance. According to figures from Information Resources, all the major supermarkets were quick to respond to the legal...
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Bags of activity with Bertie & co
Cadbury Trebor Bassett is including new bags of Maynards Wine Pastilles and four new Bassetts variety bags in its confectionery bag sector activity from June 18. New 125g and 200g Cadbury's Dairy Milks Shots and Crunchie Nuggets bags have already...
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Magazines: More pink pulling power with ads for Gay Times pl
Gay Times is launching a major new advertising campaign for 2001 and 2002. The magazine, which is the market leader in the gay magazine market, has appointed Haymarket entertainment agency to develop the Gay Times brand under the new brand message...
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Grocery Advertising and Marketing Industry Awards: Get your
Time is running out for you to get your entries in for this year's Grocery Advertising and Marketing Industry Awards the fmcg industry's most prestigious contest. The GRAMIAs not only recognise creative excellence across a range of media...
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Dairy: First Milk buys Aeron Valley
Dairy co-operative First Milk has bought Welsh cheese maker Aeron Valley Cheese from Milk Marque for an undisclosed sum. Aeron Valley will join First Milk's existing cheese business, Scottish Milk Products, which operates three creameries and a...
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Agency services: hard sells at a standstill
Innovations, promotions and campaigns are turning consumer choice into a real chore. Consumers now want value for time' so the hour has arrived for agency services says Alan Mitchell Industry watchers have been doing a lot of crystal ball gazing...
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Agency services: a list of my favourite things...
Potential agency mechanisms come in many forms. Services designed to save time and hassle include product comparison services (which provide expert assessments, or user testimonials), expert advice (about how to solve particular problems using what...
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Saxby's aims at bigger home baking slice with DIY en vogue c
Chilled pastry specialist Saxby's is spreading into new territory with the launch of a three-product home baking range under the name We Make, You Bake. It is also adding new ready rolled sheets of filo pastry to its pastry portfolio. With both...
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Kiss theme returns with airport security incident
Wrigley's Extra chewing gum is back on screen in a new ad from June 18. It is aimed at 16 to 34-year- olds and continues the tongue-in-cheek approach of last year's Kiss' ad as it focuses on a young guy's close encounter with an attractive female...
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Annual shareholders' convention: Wal-Mart resolute in German
Wal-Mart president and CEO Lee Scott admits that the US group has made "many mistakes" in Germany the beachhead for its assault on European markets. But speaking during Wal-Mart's annual convention he claimed it was on track to make the...
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Wal-Mart annual shareholders' convention: More supercentres
Exclusive Clive Beddall, Bentonville Giant, dual fascia supercentres and smaller format specialist supermarkets will spearhead Asda's retailing strategy as it targets Sainsbury to become the UK's second largest multiple. After a procession of...
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Dinosaurs with vitamin appeal
Distributor Trustin Unimerchants' new Tricerapops home freeze ice lollies are aiming to appeal to both parents and kids. The packaging has a perennially popular dinsosaurs theme that targets kids, while the lollies have added vitamin C a selling...
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News
Dalepak Foods appoints two commercial managers
Dalepak Foods has appointed two new commercial managers. Tim Redman, 30, joins from William Jackson Bakery where he was national accounts manager. He will be responsible for national accounts, including Asda, Morrisons and Dalepak's food service...
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The Grocer focus on ethnic food: Sauces: the buzz of the aut
The ethnic calendar is just one driver of vigorous NPD says Sheila Eggleston Authenticity and hot wokking have become the buzzwords in ethnic cuisine. New flavours reflecting the insatiable demand for novelty are being developed to help any wannabe...
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Meat supply: Beef shortage fears
Short-term supply looks good but trade concerned about longer term New outbreaks of FMD are prompting more warnings of a severe shortage of home produced beef next year, despite the present softening of the market as abattoirs kill almost normal...
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Beefeater rebranding reaches UK
Allied Domecq's international rebranding exercise for Beefeater gin is making its debut in the UK this month. The new style bottle and label was launched in the US at the beginning of the year. A spokesman said: "Beefeater has a premium taste,...