All The Grocer articles in 9 June 2001 – Page 4
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News
OTC medicines: Multiples react fast to RPM abolition
Asda is leading the way with the depth and number of price cuts across OTC medicines following the abolition of resale price maintenance. According to figures from Information Resources, all the major supermarkets were quick to respond to the legal...
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News
Arbor Mist backed with a cool £4m
Matthew Clark is planning to put some new life into the wine cooler market by putting a £4m marketing budget behind Arbor Mist, its recent entry into the sector. The products are a slightly sparkling, lower alcohol mix of wine and fruit juice. The...
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News
Voice of Caroline Aherne is Just Right for £3m relaunch
Exclusive Mary Carmichael Kellogg's is lining up its marketing guns behind cereal brand Just Right for the company's most concentrated marketing campaign yet. The cereal giant has planned a £3m relaunch for the three-year-old brand that will...
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News
General election 2001: top of my wish list
Time to deliver In the run up to the general election The Grocer asked senior figures across the food and drink industry to specify what they thought should be the priorities for the new government. With voting over this week, here's a reminder of...
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News
Spar yuppies are wasting £2m
Sir; I was utterly appalled when I read in your article dated May 12, that Spar, the symbol group of which I have been a member for 25 years, proposes to engage in a national TV advertising campaign. The reason people come into my store is because...
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