Mars Chocolate Drinks & Treats has launched a range of trail mixes to tap the growing trend for bagged fruit, nut and seed assortments.
Available via SHS Group, the three-strong lineup (rsp: 69p) – which provides no more than 99 calories per 25g bag – comprises M&M’s (raisins, cranberries and peanuts), Bounty (chocolate pieces, coconut, pineapple, raisins and sultanas), and Galaxy (chocolate pieces, golden raisins, cashews and cranberries).
Fruit and nut snacking was showing significant growth through predominantly own-label products and there were few premium brands in the category, claimed Michelle Frost, general manager for Mars Chocolate Drinks and Treats.
“We are keen to offer consumers more choices on how to enjoy their favourite chocolate brands,” she said. “These new products combine the distinctive taste of M&M’s, Bounty and Galaxy in delicious dried fruit and nut combinations.”
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