Arla moves Anchor butter production to the UK

  • Print
  • Share
  • Comments (104)
  • Save

Anchor butter is to be produced in the UK for the first time, as brand owner Arla migrates production from New Zealand.

The Grocer predicted UK production of Anchor might be on the cards back in February 2011.

Initially, only Anchor block butter will be produced in the UK. Production will take place at the Westbury site in which Arla owns a stake alongside First Milk and Milk Link (soon to merge with Arla).

However, Arla plans to eventually migrate production of the full Anchor portfolio, including spreadable products.

Currently, Anchor butter is shipped over from New Zealand, where it is produced by dairy giant Fonterra.

Bringing production to the UK was part of Arla’s long-term growth strategy – facilitated by Arla’s investment in Westbury, according to supply chain director Lars Dalsgaard.

“It is a further example of Arla’s commitment to the UK as we have created a home for more British cream and are adding value to it,” he said.

UK-produced 250g packs of Anchor block butter will go into stores from next week. Arla has been supplying retail own label block butter through Westbury since last August.

Readers' comments (104)

  • Shame about the 'new' taste. Now tastes like clotted cream, not the Anchor we are used to. We are now buying other brands. Not happy.

    Unsuitable or offensive? Report this comment

  • Didn't understand what had happened until I read this. I've been a loyal customer of Anchor butter all my adult life. Despite being mocked by foodies it always seemed better to me than anything else I could get, I assume because of the type of milk and largely grass-fed animals.
    Noirmoutier butter is my next best, but impossibly expensive in the UK, so now I'm at a loss...

    Unsuitable or offensive? Report this comment

  • Devastated. I bought Anchor butter because of the taste and the year round grass fed cows which produces lovely yellow tasty butter, naturally. A real shame production has moved to UK where cows are presumably indoors and fed on silage/other foodstuffs for several months of the year.

    Unsuitable or offensive? Report this comment

  • Find a new trade name for your English butter. Selling this product as Anchor has destroyed that name and has created an unenviable reputatioin for your company.

    Unsuitable or offensive? Report this comment

  • Another brand bought for its name with no regard to the taste. Born and raised on Anchor and bought for last 30yrs in UK, not only for the taste but to support NZ dairy industry. Now tastes nothing like original so no longer buying.

    Unsuitable or offensive? Report this comment

  • I am so sad about this move. Anchor butter had such a distinctive taste and as others have said advertised on the fact that the cows lived outdoors all year round. To do this in such a furtive way almost seems dishonest. I feel I;ve been duped. And to do it to a country that has supported the UK so loyally through two world wars seems despicable

    Unsuitable or offensive? Report this comment

  • Oh Dear! I saw that Anchor butter now said ARLA but promised it was the original. I opened it with trepidation. It is now an insipid cream colour with absolutely no flavour. I will not be buying this any more. Can't see it bringing more jobs to the UK more likely it is the beginning of the end for a much loved brand.

    Unsuitable or offensive? Report this comment

  • The taste of "Anchor" butter I recently purchased was different from that I was expecting. It was similar to cheap clarified creamery butter. At first,I thught I may have mixed the "Anchor" with cooking butter I was also using. This was not the case. When I examined the packet I was surpised to see the product was "made in the UK"! amd hence my vists to the internet and this site. Whatever the product is, it is not New Zealand Anchor butter. The product should not carry the Anchor name and characteristic label. It tastes terrible.

    Unsuitable or offensive? Report this comment

  • I have been eating Anchor Butter for as long as I can remember.
    There is no other butter that matches the unique taste of Anchor. I noticed on my recent purchase, the position of the wrapping had changed? then when I tasted it I thought It was tasteless ,and very similar to Country Life.
    I am very disappointed, and toast will never be the same.
    I will be switching to ASDA home label in future.

    Unsuitable or offensive? Report this comment

  • I didn't buy Anchor before because it came from New Zealand (ie food miles). I will now add it to my basket.

    Unsuitable or offensive? Report this comment

View results 10per page | 20per page | 50per page |

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comments (104)
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers