Arla moves Anchor butter production to the UK

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Anchor butter is to be produced in the UK for the first time, as brand owner Arla migrates production from New Zealand.

The Grocer predicted UK production of Anchor might be on the cards back in February 2011.

Initially, only Anchor block butter will be produced in the UK. Production will take place at the Westbury site in which Arla owns a stake alongside First Milk and Milk Link (soon to merge with Arla).

However, Arla plans to eventually migrate production of the full Anchor portfolio, including spreadable products.

Currently, Anchor butter is shipped over from New Zealand, where it is produced by dairy giant Fonterra.

Bringing production to the UK was part of Arla’s long-term growth strategy – facilitated by Arla’s investment in Westbury, according to supply chain director Lars Dalsgaard.

“It is a further example of Arla’s commitment to the UK as we have created a home for more British cream and are adding value to it,” he said.

UK-produced 250g packs of Anchor block butter will go into stores from next week. Arla has been supplying retail own label block butter through Westbury since last August.

Readers' comments (104)

  • Shame about the 'new' taste. Now tastes like clotted cream, not the Anchor we are used to. We are now buying other brands. Not happy.

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  • Didn't understand what had happened until I read this. I've been a loyal customer of Anchor butter all my adult life. Despite being mocked by foodies it always seemed better to me than anything else I could get, I assume because of the type of milk and largely grass-fed animals.
    Noirmoutier butter is my next best, but impossibly expensive in the UK, so now I'm at a loss...

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  • Devastated. I bought Anchor butter because of the taste and the year round grass fed cows which produces lovely yellow tasty butter, naturally. A real shame production has moved to UK where cows are presumably indoors and fed on silage/other foodstuffs for several months of the year.

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  • Find a new trade name for your English butter. Selling this product as Anchor has destroyed that name and has created an unenviable reputatioin for your company.

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  • Another brand bought for its name with no regard to the taste. Born and raised on Anchor and bought for last 30yrs in UK, not only for the taste but to support NZ dairy industry. Now tastes nothing like original so no longer buying.

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  • I am so sad about this move. Anchor butter had such a distinctive taste and as others have said advertised on the fact that the cows lived outdoors all year round. To do this in such a furtive way almost seems dishonest. I feel I;ve been duped. And to do it to a country that has supported the UK so loyally through two world wars seems despicable

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  • Oh Dear! I saw that Anchor butter now said ARLA but promised it was the original. I opened it with trepidation. It is now an insipid cream colour with absolutely no flavour. I will not be buying this any more. Can't see it bringing more jobs to the UK more likely it is the beginning of the end for a much loved brand.

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  • The taste of "Anchor" butter I recently purchased was different from that I was expecting. It was similar to cheap clarified creamery butter. At first,I thught I may have mixed the "Anchor" with cooking butter I was also using. This was not the case. When I examined the packet I was surpised to see the product was "made in the UK"! amd hence my vists to the internet and this site. Whatever the product is, it is not New Zealand Anchor butter. The product should not carry the Anchor name and characteristic label. It tastes terrible.

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  • I have been eating Anchor Butter for as long as I can remember.
    There is no other butter that matches the unique taste of Anchor. I noticed on my recent purchase, the position of the wrapping had changed? then when I tasted it I thought It was tasteless ,and very similar to Country Life.
    I am very disappointed, and toast will never be the same.
    I will be switching to ASDA home label in future.

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  • I didn't buy Anchor before because it came from New Zealand (ie food miles). I will now add it to my basket.

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