Ornua has secured its first-ever listing for Pilgrims Choice in Asda, with the full range going on sale from 1 February.
The listing, part of a drive to enhance Asda’s cheese category offer, would further bolster the number two Cheddar brand’s sales, said Ornua Foods senior brand manager Andy Dyer. “Today Pilgrims Choice is the only top three Cheddar brand in long-term growth and we are committed to developing its position,” he said.
No comments yet