Cutters Choice gets 'True Blend' launch from BAT

BAT claims the blend has a higher level of moisture

British American Tobacco is launching a no-added-flavours version of its Cutters Choice roll-your-own tobacco.

Branded Cutters Choice: A True Blend, the new product featured no taste additives but did contain humectants that ensured the tobacco maintained a higher level of moisture than other ‘additive-free’ products, claimed BAT.

It will be on sale from 1 July in 12.5g pouches and comes in price-marked and non-PMP packs. At £3.99, it is the same price as the core Cutters Choice range.

Meanwhile, Japan Tobacco International is extending its Old Holborn RYO range with Holborn Smooth Taste, which will be available from 8 July.

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