Mondelez has unveiled a raft of new and revamped Christmas lines for its confectionery brands.
A chocolate variant of the mousse-filled Cadbury Dairy Milk Snowman (rsp: 65p) will join the impulse range. Last year the vanilla-flavoured Snowman was the number one ‘self-eat’ Christmas line, said Mondelez, worth £3.4m [Nielsen 17 weeks to Christmas vs a year ago).
For the first time, Cadbury Bitsa Wispa will be sold in tube format (rsp: £1.42), while Cadbury Roses will be packaged in a rose-shaped tub designed to enhance shelf standout and provide an ‘even more gift-worthy offering’.
Cadbury Dairy Milk Advent Calendars will feature new designs, with a 170g (rsp: £3) variant joining the 90g offer in a bid to appeal to older children.
Meanwhile, Cadbury Heroes will sport a new design on its tubs and cartons.
“We looked long and hard at the previous design and believe we have brought to life the real personality of Cadbury Heroes,” said Mondelez trade communications manager Susan Nash. “The new design includes a more unified look for the heroes.”
Toblerone is gaining a new 60g product featuring a thinner triangle designed to make it easier to bite into. A new limited-edition sleeve featuring a snowman in a Toblerone hat will be introduced to 400g bars.
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