Unilever is continuing Sure’s partnership with the Williams Formula 1 team for a limited-edition antiperspirant range aimed at men.
Rolling out now across the major retailers, the line consists of two compressed aerosols - 75ml and 125ml (rsp: £2.39 and £3.29 respectively); a regular 250ml (rsp: £3.29) and a 50ml roll-on (rsp: £1.99).
Unilever is supporting it with a £2.5m push that kicks off in May to coincide with the British Grand Prix.
No comments yet