Morrisons marches south with major investment push

  • Print
  • Share
  • Comment
  • Save

Morrisons is set for a major push into the south of England as it looks to reduce its reliance on its traditional northern heartlands.

In its previous financial year, just 15% of the Bradford-based supermarket’s new space was in the south of the country. By 2013-14 this will have increased to 60%, the supermarket revealed this week.

The retailer announced last year that it was looking to add 2.5m sq ft of new floor space over three years but at the time did not give any details of where its new stores would be.

Speaking at Morrisons recently opened ‘Store of the Future’ in Tunbridge Wells, chief executive Dalton Philips said the next three years would see a step change in the retailer’s presence in the south.

There are currently 6.5 million households in the south that have more than a 15-minute drive time to a Morrisons store. The current push would reduce that figure by two million homes, he said.

The push will have a particular focus on London, where Morrisons commands just half its national market share of around 12%.

Morrisons currently has 30 stores within the M25 with 10 more under development. It plans to double that number within five years.

Philips was also positive about Morrisons’ plans to launch an online food offer. He said the team embedded in New York with online specialist FreshDirect “had returned with lots of ideas” and that he” felt encouraged”.

A further update is expected later this year but an online grocery offer could be launched at the end of next year, Philips said.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers