Full shop at Aldi cuts 40% from Grocer 33 basket

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Swapping to Aldi from the main supermarkets can slash the cost of a weekly shop by almost 40%, according to a survey carried out by The Grocer.

The bill at Aldi for a trolley of 33 items including fresh fruit & veg and meat, bread, milk, wine, cheese, snacks, shampoo and cleaning products came to £34.92. A similar basket at the top five averaged £57.50 - 39.3% more than at Aldi.

However, as the supermarkets offered more branded items and a wider variety of produce, The Grocer carried out a second shop to provide a purely own-label comparison. Where available, we used the basic ranges available at the supermarkets.

That basket also saw Aldi come out on top, at £30.66, swiftly followed by Lidl at £33.19. Overall, Aldi was 16% cheaper than Asda, 20% cheaper than Tesco and 40% cheaper than Waitrose.

“I’m not hugely surprised as we are familiar with this sort of result,” said joint group MD Matthew Barnes. “We have intense sampling sessions twice a week to get our own-label products to where the brands are in terms of taste and performance,” he added.

Joint group MD Roman Heini said Aldi was a growing threat to bigger rivals: “Aldi has changed, and a lot of customers have realised this.”

On Monday, Aldi announced it had turned a £56.9m loss in 2010 into a record £70.5m profit in the year to 31 December 2011. It plans to add 40 new stores to its 470-strong estate next year and recruit 4,500 new staff.

“The Aldi breakthrough, promised for so long, appears real this time,” said Investec analyst Dave McCarthy. “Consumers are accepting that Aldi sells good-quality products at low prices and its long-term plans look realistic and ominous.”

Readers' comments (5)

  • I'm quite flabbergasted at the savings mentioned in this article, I have shopped fairly regularly at Aldi, I especially like the Bratwurst which we cook on the BBQ. I have also tried the baked beans which I felt were comparable in taste and quality to the ones I normally buy (Heinz). I think I will be trying out a few more products if these are the savings we can expect.

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  • I'm not surprised with this finding. We have shopped at Aldi for years. I buy just a few things from other stores but now Aldi's herbs and quailty range of foods has improved. desserts and veg great prices. I have worked around catering for years and compare with trade prices, Aldi on the most part beat them.

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  • Full shop at Aldi cuts 40%? I beg to differ due to, aldi only sells its own brand of products which is cheap, what's the difference between full shop at aldi with full shop at Tesco with its own "everyday value" product, what is the ratio!?

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  • Ali! you must work for one of the big supermarkets or you have a vested interest in what is happening. Aldi and Lidl are very good companies that put the big four to shame, go see what they are doing!!

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  • Saw the comments on Aldi and would like to contest the comment by Don Joyce regarding Aldi's Bratwurst Saucages.
    I have been buying Aldi Bratwurst Saucages for over three years and they WERE really good and authentic, ( Ispent 4 years living in Germany and enjoyed many varietes of Bratwurst while living in theWestfalia region well known for it's great Bratwurst Saucages.
    Recently ALDI changed the brand and the new Bratwurst are really rubbish almost uneatable, so bad that I now buy my Bratwurst from LIDL who are a real German company. Shame on Aldi, they should go back to thier old suppliers and throw the new stuff out altogether.

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