After seven years, Iceland is back online again

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Iceland Foods is to offer online shopping again - seven years after Malcolm Walker scrapped the service.

The frozen food specialist will launch a new e-commerce website from January.

“We were one of the pioneers for online shopping when we launched in 1999, and it was marginally profitable.” chief executive Malcolm Walker told The Grocer. “But at that time few of our customers had a computer and there was no broadband.

“Now all of our customers have a computer, and they ask us to bring back online shopping on a daily basis. So we will experiment early next year with online. Right now we are finalising the website. It’s exciting.”

Walker said that an efficient delivery network was already established.

“Last week we did 175,000 home deliveries, which is good going,” he said. “We have a network in place, as well as the knowledge that home delivery is a huge attraction for our customers.”

Walker said that decisions such as whether to have regional trials or experiment with a limited number of customers nationwide are still being finalised.

Readers' comments (34)

  • Wont come quick enough for me. Should be iceland online shopping NOW!

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  • Online food shopping would be a great help to me, as I can't get out as much as I used too.

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  • i would welcome online shopping and delivery as we live in a village out side cambridge we do not have a car and the buses only run every 2 hours to cambridge and then it means 2 buses to get to the store so it would be great if iceland could offer home shopping and home delevery from the cambridge store thank you.

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  • Yes yes yes i would so love icelands to come back online becouse if you cant get out it is a big help and with kids its harder so yes please bring it back it is long overdue thanks.

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  • I live in Tetbury and my nearest iceland is in Stroud or Yate I don't have a car and buses don't run very often and I can't use public transport due to disability and I loved shopping in Iceland . Please bring online shopping back near me.

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  • It was great. I can't wait for Iceland to bring back online shopping. It was a God send when my children were little. No-one else did online shopping at the time and I have really missed Iceland products since they stopped this service.

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  • I was SOOOOOOOOO disappointed when I discovered there was no online shopping facility. Being a single mum and no car, the online service would be almost as invaluable as to those living 'in the sticks' or disabled and unable to travel very easily. Can't wait!

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  • This would be great,i have never seen the point of home delivery when you have to go to the store,you might as well take your stuff home once you are there,but to select it online would be a big help,i shop online at sainsburys and asda at the moment,but i think iceland prices are cheaper,so i will look out for when this starts up.

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  • Excellent news, My wife and i use Iceland a lot and the present home delivery is great, but as we are both disabled the ease of doing it all be be an added bonus to us both

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  • This is the best news ever. I used to shop regularly with iceland when I was mobile - now I am housebound I can only watch the adverts on television and wish I could enjoy icelands foods again.

    Please please start the online shop as soon as posssible

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