P&G plans to expand into oral care market

  • Print
  • Share
  • Comment
  • Save

Procter & Gamble is planning to give away 20 million tubes of toothpaste in support of its push further into the oral care market.

Oral B toothpastes hit British supermarket shelves for the first time this month after 15 years’ development and more than 70 scientific studies.

“It is really going gangbusters at the moment,” said Irwin Lee, general manager of P&G’s UK and Irish operations.

“We’re going to give away 20m samples of this paste in the UK market – 10m will go through dentists and the remaining 10m will go through pack give-aways, online and lots of different avenues.”

The toothpaste, which is already available in the Netherlands, Belgium and Brazil, claims to substantially reduce stains and freshen breath, and is part of P&G's cross-category expansion plans. 

Read more
Oral-B plans big push for Pro Expert (25 June 2011)

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • PROCTER & GAMBLE
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

ML Accessories AREA SALES MANAGER

AREA SALES MANAGER - ML Accessories

Good basic salary + excellent bonus opportunity + car + laptop + mobile phone + benefits
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers