Sainsbury’s to sponsor tree planting project
Sainsbury’s is backing the Woodland Trust’s Jubilee Woods project, which is aiming to plant six million native British trees to mark the Queen’s Diamond Jubilee.
The retailer is the lead corporate sponsor for the project, which kicked off on Friday when The Queen planted trees at a new 20-acre Jubilee Wood on her Sandringham estate.
Sainsbury’s is to support the project by extending the number of products it sells that donate money to the Woodland Trust. It already gives a donation to the Woodland Trust for its Woodland eggs, chickens and turkeys, but plans to extend this to cereals and “everyday household items”.
It will also encourage schools to plant trees as part of its Active Kids scheme, and give customers the opportunity to make a pledge in store to plant a tree.
“We’ve already helped plant over 825,000 trees since 2004 thanks to donations from sales of our Woodland eggs and chicken, and this project will see even more donations from products, support through our stores and the Active Kids scheme,” said CEO Justin King.
“We’ve got ambitious plans to plant two million trees by 2015, as set out in our 20 by 20 Sustainability Plan, so this project is integral to this commitment, our wider values and we’re proud to provide support.”
Readers' comments (2)
jo.holloway | 06 Feb 2012 12:06
Just need to find out how or if we can claim trees to plant in our school. Or if we as a school can help with the Queens planting.
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Woodland Trust | 10 Feb 2012 10:41
Hello Jo
There are two ways in which schools can take advantage of our free trees. If your school would like a small hedge or copse pack which contains 60 saplings (including a Royal Oak sapling grown from an acorn collected from a Royal estate) you can apply for November delivery here http://www.woodlandtrust.org.uk/en/jubilee-woods/what-you-can-do/schools/free-schools-packs/Pages/school-tree-packs.aspx
If you'd like a larger 105 sapling or 420 sapling pack (including a Royal Oak sapling) you can apply for November delivery here http://www.woodlandtrust.org.uk/en/jubilee-woods/what-you-can-do/communities/community-tree-packs/Pages/information.aspx
All schools who plant our free trees in 2012 will be included in the Royal Record that will be presented to Queen Elizabeth and the British Library at the end of the Jubilee Woods project. A great way to take your place in history.
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