Persil offer kicks off Premier Mega Deals
Booker’s symbol fascia Premier has launched ‘Mega Deal’ to help indies lure shoppers away from the mults.
The Mega Deal will be “an amazing market-leading promotion” changing every four weeks, Booker said. The first is an 850g box of Persil for £1.40, which is currently £3.59 in Tesco, Asda, Waitrose and Ocado, and £3.19 in Sainsbury’s.
The deal will be advertised in The Sun as part of Booker’s plans to shout about promotions in Premier stores.
The C&C giant also relaunched its Premier scratchcard this week with a promotion that it claims is its biggest yet, with a one-in-two chance of winning. It runs until 21 February.
