Walkers price-marks single packs for first time

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Walkers has launched its first price-marked packs on standard bags to help indies boost sales.

From next month a 49p price flash will appear on single 35g bags of its core flavours: Salt & Vinegar; Ready Salted; Cheese & Onion; Prawn Cocktail; and Smoky Bacon.

Kieran South, wholesale director at PepsiCo UK & Ireland, said 44% of consumers were more likely to purchase an item on impulse when price-marked. “This impact is even greater within crisps, snacks and nuts as purchases in this category are just as impulsive as confectionery,” he added.

The core Walkers range is worth £111m in impulse [Nielsen].

Readers' comments (2)

  • Well done walkers stops customers being ripped off spar in Aberdeen charge 79p 32g pack disgrace

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  • I paid 95 pence for a packet of walkers crisps 32.5g I think this is excessive is there a reccomended retail price?

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