Birds Eye launches Mashtags - social media potato shapes

  • Print
  • Share
  • Comments (1)
  • Save

Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation. Mashtags roll out next month to retailers including Asda, Sainsbury’s and Tesco (rsp: £1.75) and come in five shapes: a hashtag, @ sign, asterisk and two emoticons.

Readers' comments (1)

  • This internet thing could take off - and it seems like something food companies should get behind. I'm looking forward to seeing Spaghetti Tweets, Peppr, Troll Hearts sweets and, um... Spam.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comments (1)
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers