Birds Eye launches Mashtags - social media potato shapes

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Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation. Mashtags roll out next month to retailers including Asda, Sainsbury’s and Tesco (rsp: £1.75) and come in five shapes: a hashtag, @ sign, asterisk and two emoticons.

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  • This internet thing could take off - and it seems like something food companies should get behind. I'm looking forward to seeing Spaghetti Tweets, Peppr, Troll Hearts sweets and, um... Spam.

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