Asda and Sainsbury's try out wine vessel alternatives

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First own-label wines upsized, now the brands are moving into bigger, more convenient formats in a bid to add value.

Following the successful launch of own-label 1.5-litre wine pouches last May, Asda is introducing Arniston Bay and Echo Falls wines in easy-pour pouches. Both brands are bottled for Asda by its sourcing arm, IPL beverages, and will hit shelves on 20 May (rsp: £12).

IPL said “phenomenal” demand for pouches had seen sales forecasts outstripped by 400%.

Meanwhile, Sainsbury’s is rolling out two 2.35-litre cask-format varietals developed by Inspired Wines. Cabernet sauvignon and sauvignon blanc will be available under the Mountain Edge brand for £20.

Readers' comments (1)

  • David Lowings - 42 Brand Development

    These look like bag-in-box without the box!
    When will the multiples start taking B-in-B seriously? The format offers such benefits in terms of convenience, with an infinite choice of great wines that can be put inside. Instead, most B-in-B is poor quality - no wonder consumers do not repurchase.

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