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Carlsberg has unveiled new packaging for Euro 2012 and is offering shoppers the chance to win VIP tickets to the tournament.
The new branding for the England team’s official beer will feature across all off-trade SKUs alongside an on-pack ticket giveaway promotion that will be supported by a TV campaign on Sky Sports.
Single cans are also being given a makeover, with the classic Carlsberg green replaced by an image of the grass of a football pitch.
Adam Leyland
Editor of The Grocer since 2006
Liz Hamson
Deputy editor and Critical Eye columnist
Charlie Wright
Online editor and Daily Bread blogger
Tim Lang
Professor of food policy at City University
Kevin Hawkins
Independent retail consultant
Joanna Blythman
Journalist and author of Bad Food Britain
Dr Clive Black
Head of research at Shore Capital
Titania Touché
Acid-tongued PR girl about town
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