Original alcopop Hooch returns over ice
Retro alcopop Hooch is returning to shelves – almost a decade after it was last available in the UK.
Global Brands is re-launching the original lemon RTD, renowned for its sharp lemon taste, with the new tagline, ‘Refreshment with Bite’.
The company has struck a licensing agreement with Molson Coors to distribute Hooch in the UK and has reworked the brand to make it more relevant for the current generation of drinkers.
Available in 500ml bottles and featuring real fruit juice, the sparkling alcoholic lemon brew would target 18 to 35 year-old males and was now designed to be served over ice as a competitor to fruit ciders, Global Brands said.
It will be supporting the relaunch in both the on and off trade to raise consumer awareness of Hooch’s return and its ‘over ice’ serve.
“For retro brands to be re-launched successfully, they must draw on positive associations of past times by retaining the brand’s authenticity, whilst also connecting with today’s consumers who are seeing the brand for the first time,” said marketing director Simon Green.
“Hooch delivers on all points as it has a loyal following and the new ‘over ice’ serve is popular with the current generation of drinkers.”
The original version of Hooch was pulled from shelves in 2003.
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Readers' comments (16)
ant | 05 Jul 2012 13:43
Great
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Damo | 06 Jul 2012 11:32
Just need Bacardi to bring back Metz now,now that was nice!! think these 2 would give Magners a run for there money, i must admit i avoid Magners as its too pricey, but think these would do well if reasonably priced!
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Peter Mitchell | 06 Jul 2012 16:00
Hope they bring back the Ginger Beer - it was the best alcopop ever!!!
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Andreas costa | 07 Jul 2012 22:13
Ahhhhh hooch. Used to drink this when I was a sales rep for Vaigon. I used to savour the bottle for the full evening.
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Benson | 09 Jul 2012 18:24
I wish their marketers would stop calling it "The orginal lemon..." drink - it wasn't the original, that was Two Dogs.
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comor | 09 Aug 2012 10:41
I hope to buy hooch in Spain .It´s delicious
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jennifer bellerby | 11 Aug 2012 16:25
i have recently enjoyed a few bottles of hooch while on my hols in sunny skegness,could you please let me know when and what stores will it be available in please,thanx
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Sarah Wood | 07 Sep 2012 20:04
Smooch (passion fruit) at valentines was best! And how I miss Woody's pink grapefruit!!
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Pete | 01 Oct 2012 16:44
Was it Hooch that did apple flavour? I remember sneakly having some at christmas when i was 11...how i felt so important! Hooch Hooch Hooch!
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Glen Cousner | 04 Oct 2012 21:11
Bring back Woodies Strawberry and Lemon...
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