Britvic brands back Groundwork charity

Britvic is teaming up with charity Groundwork to help transform outdoor spaces into parks, pitches and playgrounds.

Over the course of the nine-month campaign, which kicks off next month, Britvic will help to transform 1cm² of land for every soft drink it sells. The company has mapped projected drink sales for each brand to estimate the funding and support it can provide.

Britvic’s brands and about 165 projects across the UK are being split under four categories: Pepsi will contribute to five-a-side football pitches Robinsons and Fruit Shoot to communal parks J2O, 7Up, Lipton, R White’s and Juicy Drench to picnic areas and Mountain Dew and Tango to skateparks.