Coca-Cola focuses on torch relay route as it pushes Chilled+

  • Print
  • Share
  • Comment
  • Save

Coca-Cola Enterprises has claimed independent retailers can increase soft drinks sales by a quarter if they tweak their displays for the start of the olympic torch relay this weekend.

The company has sent out field teams to urge retailers near the route - which will come within 10 miles of 95% of the UK population - to tailor their category displays under its Chilled+ initiative. A trial of the scheme found retailers that used Chilled+ increased value sales by 11% and volume sales by 24% across across the soft drinks category.

“We’re talking to retailers about how they get the most out of this unique opportunity,” said CCE managing director Simon Baldry.

Have your say

Please add your comment. Remember that submission of comments is governed by our Terms and Conditions. You can include links, but HTML is not permitted.

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Coca cola
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers