Suppliers are heralding the start of the Cornish new potato season, as the product starts to hit shelves.

QV Foods’ Cornish Crystal potatoes – sold through Asda’s Extra Special range – hit Asda stores this week. The potatoes are hand-lifted and delivered to Cornish stores the same day.

On Monday, Tesco customers will be able to buy Cornish new season potatoes from supplier Branston.

“Our customers in Cornwall will be among the first in the UK to enjoy Cornish new season potatoes while they’re at their best,” said Chris Minter, Tesco local marketing manager for the southwest.

Selected Tesco stores will be showcasing the loose Cornish potatoes on a special branded freestanding display unit, accompanied by bunting, posters, t-shirts and recipe leaflets.