PETA resurrects anti-meat 'smoking baby' ad

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Peta smoking ad

PETA has altered and relaunched its anti-meat ‘smoking baby’ billboard

Less than a month after one of its billboards was banned by advertising watchdog the ASA for comparing eating meat with the dangers of smoking, vegan campaign group PETA is resurrecting the campaign – this time focusing specifically on bacon, sausages and other processed meats.

The original poster, which showed a small child smoking a cigar, warned parents “You wouldn’t let your child smoke: like smoking, eating meat increases the risk of heart disease and cancer”.

Banning the ad in a ruling at the end of June, the Advertising Standards Authority said this claim was misleading because it suggested eating any type of meat increased the risk of disease.

In response, PETA’s new campaign now mentions bacon, sausages and processed meats specifically rather than meat in general. The reference to heart disease has also been removed, with the new creative now reading: “You wouldn’t let your child smoke: like smoking, eating bacon, sausages and other processed meats is linked to cancer.”

Like the original billboard, the new billboard will be placed in Liverpool.

PETA said it was determined that its “public-service health message” on the dangers of meat consumption be heard. “With this new billboard, PETA will remind parents that just as we should put down cigarettes, we should also put down meat and pick up fibre-rich, heart-healthy plant-based foods instead,” added associate director Mimi Bekhechi.

Readers' comments (3)

  • Thought-provoking advertising, and it should get past the ASA too. The government should do more to highlight the carcinogenic qualities of processed meats.

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  • Meat is not bad for health at all. It doesnt lead to any diseases. It is just a belief of PETA because they dont want people to enjoy themselves by eating meat vorasciously. MEat is good for health

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  • Hmmmm - - - stupdity is also terminal (excessively so), perhaps PETA would be so kind as to take on the task of making that also illegal?

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