The Grocer Gold Awards 2011: Branded Supplier of the Year

  • Print
  • Share
  • Comment
  • Save

Smart alliances drive up Coke sales in 125th year

The soft drinks behemoth receives this award in its 125th anniversary. But that's more a happy coincidence, as buyers commended bottler CCE on its "willingness to take a total view of new ideas in the business" and its "professionalism".

Sales of Coca-Cola were strong, with off-trade sales up 8.3%, to almost £1.1bn, while growth in the energy, sports and on-the go sectors has been impressive.

CCE has also worked hard on cross-selling initiatives in the past year, launching deals with food brands such as Old El Paso last year and a cross-merchandising initiative with Diageo's spirits brands that delivered good returns.

The good work continues. A major TV campaign for Coke Zero helped drive sales up 38% in the first nine weeks of 2011. Roll on next year's Olympics.

The winners

Have your say

You must sign in to make a comment

Related images

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Weetabix c/o SmithCarey HEAD of REVENUE MANAGEMENT

HEAD of REVENUE MANAGEMENT - Weetabix c/o SmithCarey

Highly competitive, bonus, car or allowance & benefits
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers