The Grocer Gold Awards 2011: Branded Supplier of the Year

  • Print
  • Share
  • Comment
  • Save

Smart alliances drive up Coke sales in 125th year

The soft drinks behemoth receives this award in its 125th anniversary. But that's more a happy coincidence, as buyers commended bottler CCE on its "willingness to take a total view of new ideas in the business" and its "professionalism".

Sales of Coca-Cola were strong, with off-trade sales up 8.3%, to almost £1.1bn, while growth in the energy, sports and on-the go sectors has been impressive.

CCE has also worked hard on cross-selling initiatives in the past year, launching deals with food brands such as Old El Paso last year and a cross-merchandising initiative with Diageo's spirits brands that delivered good returns.

The good work continues. A major TV campaign for Coke Zero helped drive sales up 38% in the first nine weeks of 2011. Roll on next year's Olympics.

The winners

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • KIERAN-HEMSWORTH
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

ML Accessories AREA SALES MANAGER

AREA SALES MANAGER - ML Accessories

Good basic salary + excellent bonus opportunity + car + laptop + mobile phone + benefits
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers