Top-tier crisps to tap into taste for tapas

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Will British crisp-lovers fork out almost four quid for a new super-premium snack?

Distributor Fayrefield Foods is hunting listings for San Nicasio Patatas Fritas. The Spanish crisps likely to sell for £3.49 to £3.99 for 190g are handmade with extra virgin ­olive oil, Catalan potatoes and Himalayan pink salt in the Andalucian mountains. A £3.99 rsp would be equivalent to £2.10 per 100g well above Tyrrells' and Burts' £1.89p for a 150g bag (£1.26/100g) and Walker's Extra Crunchy's £1.69 (£1.13/100g).

Fayrefield is targeting ­indie retailers but hopes supermarkets will eventually stock the brand. "San Nicasio is an authentic ­delicacy for cosmopolitan consumers who appreciate great taste, natural ingredients and provenance," said Fayrefield's Mike Coleman.

l Burts Chips has launched limited-edition pesto flavour crisps in 40g (rsp: 69p) and 150g bags (£1.89).

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