Heinz gives its Classic Soups a new twist

Heinz is adding two new limited-edition flavours to its Classic Soup portfolio.

Heinz Classic Cream of Tomato with a Twist of Chilli and Classic Cream of Chicken with a Touch of Sage roll out next month, underpinned by a £1m integrated marketing campaign. The 400g cans (85p) have a dark label and will sit in a black tray to differentiate the new flavours from Heinz’s core range.

Heinz’s Whistles TV advert will return for three weeks at the beginning of January, alongside radio advertising and its Secret Ingredient push.