A shower gel and body spray that promise to ‘get men ready for the mating game’ are being added to Unilever’s Lynx portfolio.

The Latin-inspired Lynx Fever range is being backed by a £3m marketing push. The shower gel is made with Brazilian hot mud and red dragonfruit, (rsp £2.19), while the bodyspray contains guarana & lime (rsp £2.79). It is targeted at men who are looking for ‘a bit of Latino flavour in their lives’.

The marketing campaign kicks off next summer and will include TV, press and in-store activity.