Grocery tech group Eagle Eye Solutions (EYE) has appointed former deputy CEO of Tesco as its new chief executive as part of a raft of board changes.
Tim Mason, who spent 30 years with Tesco in a number of senior roles, joined Eagle Eye in January as non-executive chairman.
He held a number of key roles within the Tesco Group between 1982 and 2012, including chief marketing officer, CEO of Fresh & Easy and deputy chief executive between January 2010 and December 2012. During this time at the supermarket, Mason played a big part in launching Clubcard and changing the way customer data was analysed alongside the Dunnhumby business.
He takes over from Eagle Eye CEO Phill Blundell, who will now take up the deputy CEO role at the group to focus on the international growth strategy.
Malcolm Wall, previously a non-executive director, becomes non-executive chairman and non-executive director Drew Thomson becomes remuneration committee chairman.
Tim Mason said: “When I joined Eagle Eye in January this year, I saw a company with a vision and proven technology to transform an industry. Since then I have been able to verify this opportunity and believe the time is right to accelerate our business development. I am delighted to help take the business into its next phase of accelerated growth and to capitalise on our first mover advantage and our successes so far in the UK and overseas.
“I would like to thank Phill Blundell for leading the business through its IPO and having delivered the progress achieved so far, and I look forward to working more closely with him and Steve Rothwell our founder as well as the rest of the great team at Eagle Eye.”
Malcolm Wall added: “I am delighted to be able to help shape the company’s future as chairman and am very pleased that Tim has accepted the role of chief executive alongside Phill as deputy chief executive.
“Tim brings a wealth of relevant experience and an extensive network of tier 1 UK and international contacts which will be invaluable to Eagle Eye as Tim dedicates himself fully to the company. The board changes announced today will deepen and strengthen the management team to deliver against our overall ambitions. The board and I look forward to the next phase of the Eagle Eye’s growth.”
Eagle Eye validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries. Its clients include Sainsbury’s, Asda, M&S, Greggs, One Stop and Molson Coors.
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