Top Products Survey 2010

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Fighting fit? Or under the weather? Tara Craig looks at the winners and losers in The Grocer’s 58-page Top Products Survey 2010 in association with Nielsen

Rioting students. An uneasy coalition government. Strikes. Cutbacks. The return of infl ation. Rises in VAT, NI, duty. And the woeful winter weather. It’s not the ideal backdrop for the fmcg sector, is it?

And yet. If you’ve got the right product, in the right place, at the right price, at the right time, it’s still possible to be a winner.

If you’re Red Bull, for example, you’ll have a great big smile on your face, and not just thanks to the victory in the Formula 1 championship last month: sales returned to growth this year, up £13m. Market leader Lucozade did even better with a £29m gain across Energy and Sport Drinks.

And Monster sales rose a whopping 303%, with a value gain of £21.6m.

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