Tara Craig
Tara edits The Grocer's special reports, including our weekly Focus On category reports and annual supplements such as Britain's 100 Biggest Brands and the end-of-year Top Products Survey.
- Category Report
The best TV ads of 2011
How great was your last TV ad? Ask 100 people and you’re likely to get 100 different opinions.
- Profiles
It's All About Food
With sales of his restaurant-licensed products tipped to top £16m in 2012, MD and entrepreneur Phil Lynas shares his recipe for success.
- News
Celeb chef Worrall Thompson in Tesco shoplifting shock
Fans of TV chef Antony Worrall Thompson are in shock after the TV chef was arrested for shoplifting.
- Rankings
Top Products Survey 2011: Heroes and Hurdles
What will be the legacy of the London 2012 Olympic Games? A bucketload of medals would clearly lift the spirits
- Category Report
Top Products Survey 2011
As the UK prepares to host the Olympics, sports and energy drinks are powering ahead. But the market as a whole faces significant hurdles.
- News
Energy drinks power up, baked beans sales down
Sports and energy drinks were once again the fastest-growing category in 2011, The Grocer/Nielsen Top Product Survey reveals.
- Category Report
Top Campaigns of the Year: 1- 10
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
- Category Report
Top Campaigns of the Year: 21- 30
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
- Category Report
Top Campaigns of the Year: 51- 64
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
- Category Report
Top Campaigns of the Year: 31- 40
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
- Category Report
Top Campaigns of the Year: 11- 20
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
- Category Report
Top Campaigns of the Year: 41- 50
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
- Analysis & Features
Rise of the machine
A shiny Heath Robinson-style tea packing machine reflects the growing success of Only Natural Products as it gets ready to ramp up production further still. Tara Craig reports
- News
Energizer rivals take charge as it resists promotional tactics
It's power down for battery brand Energizer, whose hard-nosed stance on promotions has left its sales trailing category leader Duracell. Energizer posted a 27.8% slump in value sales to £55.8m [SymphonyIRI 52w/e 21 May 2011] while main...
- Profiles
Toy story: The Grocer meets HTI chief Mark Walls
From its Lancashire HQ, toy supplier HTI – led by UK MD Mark Walls – is planning to make toys a more important fixture in our nation’s supermarkets. Tara Craig finds out how
- News
Britons bottle out of splashing out on wine
British drinkers are falling out of love with wine and turning to cider, beer and spirits instead, The Grocer's second annual ranking of Britain's 100 Biggest Alcohol Brands can reveal.
- News
Focus On Vitamins & Supplements: Grey pound pushes up sales
Following a sluggish 2010, the UK’s vitamins and supplements market faces fresh hurdles in 2011. Can a growing elderly population help it stay in good shape? Tara Craig reports
- News
Hovis fights back after sales slump
Sales of Hovis have plummeted in the past year, The Grocer can reveal. The brand's pre-packed bread dropped 9% to £406m in the year to 19 February, with volumes down 3.3%, according to SymphonyIRI.
- News
No ‘probably’ about it: Carlsberg keeps slogan
Carlsberg will continue to use its classic 'Probably the best lager in the world' slogan in the UK despite the introduction of a new global strapline.
- News
Consumers choose price over branding in tobacco
Andrew Lansley may want to rethink his support of putting cigarettes in plain packs after The Grocer's annual Top Products survey revealed that price - far more than bright shiny packaging - determines purchasing decisions.