PDF: Cooking Sauces Category Report 2017

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dolmio one use

When’sa your Dolmio day? Not for another week if in the past 24 hours you’ve eaten one of the Dolmio sauces owner Mars warns should only be eaten once every seven days because of the sugar and salt they contain.

After Mars’ health warning last April, market leader Dolmio has lost £9.5m of its value, with own label overtaking it on growth of 1.1% on volumes up 1.7% [IRI 52 w/e 3 December 2016]. The overall market continues to go off the boil, falling 3.7% in value, 4.1% in volume [Kantar Worldpanel 52 w/e 9 October 2016].

Value and volume has declined across all subcategories in the past year. Italian and traditional sauces have shouldered over 70% of the total value loss, reflecting the hefty losses of Dolmio, Schwartz and Homepride. So what’s going on exactly, and why? And will anything reignite the fire under cooking sauces in the year to come?

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