Snacking on chocolate has reached an all-time low, exclusive research for The Grocer has revealed. Chocolate’s share of out of home snacking occasions has more than halved in the past 12 years, from 19% in 2002 to just 9% last year [Kantar Worldpanel].
The decline has been almost entirely driven by consumers switching to other products, with cakes, pastries and sandwiches enjoying the greatest gains at chocolate’s expense. Fruit has accounted for just a fraction of the switching.
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10 Things You Need To Know About... Confectionery
In the latest instalment of our digital feature series, we turn the spotlight on confectionery, with exclusive consumer and retailer research, sales figures, creative challenges and more. Tuck in…
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Exclusive: Chocolate snacking has halved in the past 12 years
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