Tesco has turned to online comedy for the first time as it ramps up its use of six-second Vine video content on social media.
A Valentine’s Day campaign, created by digital agency Zone, features five different scenarios leading up to the big day, including one of a shopper who bumps into her ex on a visit to Tesco.
“Vines are a great way of bringing these sometimes awkward encounters to life,” said Tesco social media manager Alicia Howard.
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