Green Isle Foods claims to have revolutionised the frozen pizza category with a new range of Goodfella's offerings which it is backing with a £7m marketing spend. Stone Baked ciabatta style pizza comes in four flavours with Green Isle boasting that the newcomer is the first frozen pizza to challenge fresh rivals. Andrew Kinsella, marketing director for Goodfella's, said: "We have created the best frozen pizza ever." The four varieties on offer are Margherita, Pepperoni, Ham & Mushroom and Garlic Mushroom. It is hoped an introductory price of £1.79 will drive trial with the rsp eventually rising to £2.39. TV ads and instore sampling begin next month. An on-pack promotion starts in the New Year. {{P&P }}